September 23 2021

Mrs Mac’s goes to the Grand Final

When the Melbourne Demons and the Western Bulldogs square up at Optus Stadium for the Grand Final this weekend, it’ll be in front of a capacity crowd of 60,000 footy fans – and also taking pride of place in the stands on the big day will be Australia’s first lady of pies.

Thousands of hungry fans at the ground will be tucking into a Mrs Mac’s pie, thanks to the iconic WA brand’s partnership with the landmark stadium.

To mark the occasion, Mrs Mac’s will be using football’s biggest stage to showcase their new bakery range – giving supporters the chance to refuel with a  combination of golden flaky pastry and chunky beef fillings that has been braised to pie-fection.

“We are immensely proud to be serving up our pies to a sell-out crowd on Grand Final day  at Optus Stadium,” said Mrs Mac’s CEO Jonathan Moss.

“This is a fantastic opportunity for our new and improved range to be enjoyed by 60,000 hungry football fans.

“It’s an honour to be part of a historic moment for Western Australia, where Mrs Mac’s was founded back in 1954 – and it continues the proud tradition for our family-owned bakery, which has played a pivotal role in elevating the humble pie into a national icon that is an integral part of the game day experience.”

Mrs Mac’s has had the exclusive supply rights for pies and sausage rolls at Optus Stadium since the venue opened in 2018.

The WA company has also enlisted comedian Peter Rowsthorn to highlight the role of Mrs Mac’s at the Grand Final, with a lighthearted and irreverent social media campaign set to run in the lead up to bouncedown.

Mr Moss said the spotlight associated with football’s biggest showdown also gave Mrs Mac’s a chance to showcase its commitment to sustainability.

The bakery’s new range uses clean recipes, free of artificial flavours and colours, with sustainably sourced ingredients. Mrs Mac’s has also recently switched its full multipack range to 100 per cent recyclable cardboard packaging.

“We are committed to not only providing football fans with a great-tasting meal, but one they can feel good about,” said Mr Moss.

“While we’re anchored in tradition, with a long and proud history, we are passionate about sustainability and sourcing the best quality ingredients from Australian farmers and suppliers.

“We use 100 per cent Australian beef, chicken, bacon and pork and 100 per cent Australian-grown wheat. We’re also the only Australian savoury pastry manufacturer with BRC Global Certification, one of the highest food safety standards available.”

Mrs Mac’s new and improved range is now available across Australia.