July 15 2019

Mrs Mac’s Finds Its Sweet Spot

In a move designed to disrupt the current supermarket freezer space, Mrs Mac’s has launched a naughty new treat range designed to draw eyes in the dessert aisle, Naked Pies.

The bite-size pies are unlike any other in the freezer – desserts encased in sweet pie pastry, perfectly portioned for a moment of indulgence with no regrets, whether that is a mid-morning delight or after dinner snack. Naked Pies really are the perfect naughty anytime treat.

And most importantly, they’re ‘naked’ – the pies are made without pastry tops.

Naked Pies come in four irresistible flavours: Apple Coco Loco, Lemon Zesty Zing, Choccy Coffee Buzz and Salted Caramel Ooze, available in convenient packs of two or party packs of six.

As the second biggest supplier of savoury pastry products in Australia, family-owned Mrs Mac’s first venture into the dessert category was a natural extension.

Aligning closely to their commitment of using the highest quality ingredients to create the most authentic flavour – while also supporting Australian producers, Lemon Zesty Zing is made with at least 92% Australian ingredients.

Emma Forde, Head of Marketing at Mrs Mac’s said, “This is Mrs Mac’s first foray into the sweet category in retail and we’re excited to take our passion for delicious fills and pastry into the dessert aisle.

Naked Pies is an opportunity for us to have a little more fun as a brand, without taking ourselves too seriously. The personality driven range has allowed us to develop colourful and cheeky packaging to capture attention.

We know that taste is king and people are looking to indulge, whilst portion control gives permissibility so we’ve developed perfectly portioned pies that pack a punch in terms of flavour. “

Naked Pies are now available in local independent supermarkets including IGAs, Farmer Jacks, Drakes, Ritchies and Foodworks across Australia.