About Us

Birth of the Business

The business began as a small retail family enterprise manufacturing cakes, yeast buns and pies in Melbourne.

Move to Perth, Western Australia

Several years later the owner, Ken Macgregor, moved with his family to Perth, Western Australia where new business opportunities awaited. There a small wholesale pie and cake business was established with the trade name 'Bakewell Pies'.

Purchase of Morley Site

With the company's steady growth it was realised that new facilities would soon have to be built, and a new site in Morley was secured. Close to the city, transport and employees, the Morley site was a necessity, and instrumental in allowing the business to develop further.

New Directions

Being a family business it wasn't long before the next generation had an opportunity to make their own improvements to the company. In the business for over 20 years Iain Macgregor, son of the founder, recognised a real opportunity. The Australian Pie Market was stagnant and well overdue for some stimulation, with many other food groups challenging for market share.

New Technology

When Iain took over the business a new direction was set in product innovation, standards and production technology. The company was responsible for pioneering the glass front pie warmer in Australia allowing for great in-store display and helping to drive sales.

Expansion

The business shipped its first products outside WA into the Northern Territory and beyond.

Mrs Mac's

Work began to develop a range of products which would lift the bar and set new standards for meat pies, pasties and sausage rolls in Australia. The design brief demanded no compromise on quality, with a move back to traditional ingredients and processes. After many months of recipe development and taste testing the Mrs Mac's product range was born.

New Frontiers

The successful expansion into Victoria and Queensland was led by the Mrs Mac's Traditional Beef Pie. This resulted in considerable volume growth for the business. This in turn required an upgrade of the factory with new manufacturing and packaging equipment.

Improvements

Mrs Mac's made further improvements to the pie warmer with a new display unit that had an angled glass front and feature lighting to enhance product display.

Innovation

In order to keep meeting the demand for new and interesting products, Mrs Mac's introduced the first commercial ‘layered' pie to the market. Filled with a layer of minced beef and diced bacon in a tasty gravy and topped with a generous serve of creamy cheese, the Beef, Cheese & Bacon pie has been a resounding success from the day it was launched.

Growth Into More New Markets

Further expansion into Tasmania and South Australia.

Healthier Choice

Mrs Mac's has been working with school canteens and health professionals over many years to develop a range of nutritionally modified products for consumers with concerns for their fat and sodium intake. Initial products were branded Munja, which sold widely in schools throughout Western Australia.

Export

Mrs Mac's began selling into New Zealand, a great pie eating nation. Mrs Mac's developed relationships with distributors in both the North and South Islands, with quality Mrs Mac's pies available through a range of food service outlets.

Convenience

In recognition of the growing demand for quality, convenient meal solutions Mrs Mac's launched a range of Microwave products into supermarkets in WA. The Bakehouse Classic Microwave range expanded into New South Wales, Queensland and Victoria over the following 12 months.

New Technology

Mrs Mac's developed innovative new merchandising units, based on newly applied technology to transfer heat, leading to superior display and holding features. The Hot Hold units set a new benchmark in Australia and New Zealand and have led to significant sales increases and energy savings.

Gourmet

The growing demand for premium products with interesting, more exotic flavours was met with the Mrs Mac's Itsfresh product range.

Good Eating - The Healthier Choice in Pies

Launch of the second generation 'Good Eating' range, enjoying good acceptance in the market, particularly in schools and aged care facilities.

The Good Eating range is Heart Foundation Tick approved and registered with School Canteen Healthy Eating programs around Australia. With a low GI for sustained energy and a range of serving sizes to suit different needs, the Good Eating range offers convenience and value for today's consumer, as well as great taste.

Expanding Horizons

Export of Bakehouse Classic Microwave products into select supermarkets in Singapore.

Enhanced communication as PDAs are introduced for the company sales and service team. This customised paperless reporting system enabled the implementation of even better service levels.

More Export

Bakehouse Classic Microwave products are introduced into Hong Kong Supermarkets.

Building Expansion

A new administration centre was built on adjoining land to provide much needed space and allow for a more professional operation.

A New Look For Mrs Mac's

A fresh new-look wrapper for the Mrs Mac's range, giving clearer product differentiation and more user friendly information panels.

New Branding for Bakehouse Range

The Bakehouse Classic range is re-branded as Mrs Mac's Microwave range & launched exclusively into supermarkets. Innovative new technology in packaging allows for crispy hot pies in only 3 ¼ minutes with much higher quality graphics and display.

New Pie Line

Due to increasing market challenges in volume and complexity, we undertook major developments to increase efficiencies in our factory. This included the installation of a new 7 lane pie machine and new staff facilities.

Red Embers Gourmet Range Released

This new generation gourmet range features exotic flavours from around the world, such as Beef Stroganoff. It has the look and feel of a home-baked pie with premium pastry and top quality fillings.

New Range of Pies

The new Cruizer range of pies is launched into the market, offering greater convenience for eating on the run.

New and Improved Healthier Options

New technology has led to improved pastry quality on our Good Eating range. A fresh new look for the packaging and some exciting new products stimulated interst in the market.

Spiral Freezer

To improve product quality and efficiency Mrs Mac's installed the biggest spiral freezer in the Australia. It can take pies from plus 80 degrees to minus 25 degrees in around 2 hours, snap freezing in goodness.

New Manufacturing Line

To allow for more flexibility and efficiency in manufacturing the family purchased a new piece of equipment for making the ever popular pasties and sausage rolls.