Mrs Mac’s – an Australian Icon
Mrs Mac’s pies have been enjoyed by generations of Australians over many years. They evoke memories of early morning footy matches, family road trips and good times with great mates.
Mrs Mac’s has built a reputation for top quality and service and is a great innovator in the pie industry. Unique ingredients, purpose built equipment, new heating technology and novel marketing have ensured that Mrs Mac’s is the clear market leader in its field.
We aim to supply quality products which are delicious to eat, always consistent and convenient to use. Mrs Mac’s exports continue to grow, with Australian made pies now being shipped to New Zealand, Singapore and Hong Kong.
Mrs Mac's Board of Directors
Investment in state-of-the-art Australian manufacturing
All products are baked in our facility in Perth, Western Australia allowing a high degree of control over every aspect of the business. The family has recently invested millions of dollars in the latest technology and equipment to ensure that we can keep up with market demands. This on-going commitment is critical to ensure Mrs Mac’s continuing growth in the years ahead.
Supporting Rural and Regional Australia
Our mission is to manufacture and market a high quality range of pies, pasties and sausage rolls that satisfy consumer demand, while providing good return on investment. We achieve this by sourcing the best fresh ingredients from around Australia, including 14 tonnes of prime beef, 20 tonnes of flour, 2.5 tonnes of freshly prepared vegetables and 1.5 tonnes of Australian cheese every day.
Jobs for 450 Australians and New Zealanders
Mrs Mac’s is a family business with hands-on management and daily involvement by the Macgregor family. Mrs Mac’s employs around 450 people across the whole organisation in a range of functions. Mrs Mac’s Sales Offices are situated in all mainland states of Australia for your convenience. Mrs Mac's also has a sales team in New Zealand. Click here to find your local Mrs Mac's contact.
Mrs Mac's Head Office in Perth, Western Australia
A History of Mrs Mac's
Birth of the Business
The business began as a small retail family enterprise manufacturing cakes, yeast buns and pies in Melbourne.
Move to Perth, Western Australia
Several years later the owner, Ken Macgregor, moved with his family to Perth, Western Australia where new business opportunities awaited. There a small wholesale pie and cake business was established with the trade name 'Bakewell Pies'.
Purchase of Morley Site
With the company's steady growth it was realised that new facilities would soon have to be built, and a new site in Morley was secured. Close to the city, transport and employees, the Morley site was a necessity, and instrumental in allowing the business to develop further.
Being a family business it wasn't long before the next generation had an opportunity to make their own improvements to the company. In the business for over 20 years Iain Macgregor, son of the founder, recognised a real opportunity. The Australian Pie Market was stagnant and well overdue for some stimulation, with many other food groups challenging for market share.
When Iain took over the business a new direction was set in product innovation, standards and production technology. The company was responsible for pioneering the glass front pie warmer in Australia allowing for great in-store display and helping to drive sales.
The business shipped its first products outside WA into the Northern Territory and beyond.
Work began to develop a range of products which would lift the bar and set new standards for meat pies, pasties and sausage rolls in Australia. The design brief demanded no compromise on quality, with a move back to traditional ingredients and processes. After many months of recipe development and taste testing the Mrs Mac's product range was born.
The successful expansion into Victoria and Queensland was led by the Mrs Mac's Traditional Beef Pie. This resulted in considerable volume growth for the business. This in turn required an upgrade of the factory with new manufacturing and packaging equipment.
Mrs Mac's made further improvements to the pie warmer with a new display unit that had an angled glass front and feature lighting to enhance product display.
In order to keep meeting the demand for new and interesting products, Mrs Mac's introduced the first commercial ‘layered' pie to the market. Filled with a layer of minced beef and diced bacon in a tasty gravy and topped with a generous serve of creamy cheese, the Beef, Cheese & Bacon pie has been a resounding success from the day it was launched.
Growth Into More New Markets
Further expansion into Tasmania and South Australia.
Mrs Mac's has been working with school canteens and health professionals over many years to develop a range of nutritionally modified products for consumers with concerns for their fat and sodium intake. Initial products were branded Munja, which sold widely in schools throughout Western Australia.
Mrs Mac's began selling into New Zealand, a great pie eating nation. Mrs Mac's developed relationships with distributors in both the North and South Islands, with quality Mrs Mac's pies available through a range of food service outlets.
In recognition of the growing demand for quality, convenient meal solutions Mrs Mac's launched a range of Microwave products into supermarkets in WA. The Bakehouse Classic Microwave range expanded into New South Wales, Queensland and Victoria over the following 12 months.
Mrs Mac's developed innovative new merchandising units, based on newly applied technology to transfer heat, leading to superior display and holding features. The Hot Hold units set a new benchmark in Australia and New Zealand and have led to significant sales increases and energy savings.
The growing demand for premium products with interesting, more exotic flavours was met with the Mrs Mac's Itsfresh product range.
Good Eating - The Healthier Choice in Pies
Launch of the second generation 'Good Eating' range, enjoying good acceptance in the market, particularly in schools and aged care facilities.
The Good Eating range is Heart Foundation Tick approved and registered with School Canteen Healthy Eating programs around Australia. With a low GI for sustained energy and a range of serving sizes to suit different needs, the Good Eating range offers convenience and value for today's consumer, as well as great taste.
Export of Bakehouse Classic Microwave products into select supermarkets in Singapore.
Enhanced communication as PDAs are introduced for the company sales and service team. This customised paperless reporting system enabled the implementation of even better service levels.
Bakehouse Classic Microwave products are introduced into Hong Kong Supermarkets.
A new administration centre was built on adjoining land to provide much needed space and allow for a more professional operation.
A New Look For Mrs Mac's
A fresh new-look wrapper for the Mrs Mac's range, giving clearer product differentiation and more user friendly information panels.
New Branding for Bakehouse Range
The Bakehouse Classic range is re-branded as Mrs Mac's Microwave range & launched exclusively into supermarkets. Innovative new technology in packaging allows for crispy hot pies in only 3 ¼ minutes with much higher quality graphics and display.
New Pie Line
Due to increasing market challenges in volume and complexity, we undertook major developments to increase efficiencies in our factory. This included the installation of a new 7 lane pie machine and new staff facilities.
Red Embers Gourmet Range Released
This new generation gourmet range features exotic flavours from around the world, such as Beef Stroganoff. It has the look and feel of a home-baked pie with premium pastry and top quality fillings.
New Range of Pies
The new Cruizer range of pies is launched into the market, offering greater convenience for eating on the run.
New and Improved Healthier Options
New technology has led to improved pastry quality on our Good Eating range. A fresh new look for the packaging and some exciting new products stimulated interst in the market.
To improve product quality and efficiency Mrs Mac's installed the biggest spiral freezer in the Australia. It can take pies from plus 80 degrees to minus 25 degrees in around 2 hours, snap freezing in goodness.
New Manufacturing Line
To allow for more flexibility and efficiency in manufacturing the family purchased a new piece of equipment for making the ever popular pasties and sausage rolls.